
Along with human evolution, how businesses market their products and services to their target audiences also evolves. While it is true that the addition of ‘digital’ in marketing enables companies to have a wider reach, the competition to stand out …

If you want to build brand awareness and drive leads for your B2B business, SEO (search engine optimisation) is essential. Interestingly, 27% of the B2B buying cycle is now spent conducting online research. That means B2B buyers are doing their …

Do you want to make your Shopify store a success this year? Perhaps it has been a part-time job before, but now you want to ensure you have a future with your store. In other words, you can quit your …

If you’re like most businesses, you probably think that search engine optimization (SEO) is only about ensuring your website is properly formatted and optimized for search engines. But in reality, SEO is about much more than that – it’s about …

Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However, how do you encourage customers to …

If you have an eCommerce business, your main concern is attracting customers. You need to work hard on your website so that it is easy to shop for products. Plus, you have to ensure that you are showing up on …

With the right SEO strategy, search engines can become a stage to reach your target audience and showcase your best performance as a startup or ambitious small business. Mostly, startups and small businesses need to be heard by more people …

Programmatic SEO is the more practical face of the search engine optimization world. You can create thousands of pages quickly to always take advantage of potential visitors looking for variations of what you have on your website. SEO, the key …

Have you ever wondered whether your SEO strategy is actually working? Sometimes, progress can be slow, and it is easy to get frustrated. Why are you not number one on Google already? You can wonder whether all of your efforts …

Every website owner wants to be the top search result on Google. We all know that this is where you gain traffic and you can make sales. But we also know that getting there can be a difficult journey. It …

Nowadays, over half of all searches end with a zero-click on the first Google search results page (SERP for short). Searchers either get answers to their questions straight away or refine their queries because they are dissatisfied with what they …

Many businesses choose to use Shopify for their online store. But this does not magically attract customers. You still have to work hard to showcase your products and entice customers to choose you over competitors. Simply, Shopify is just a …