DAN Institute guides Startups & Small Businesses to select trusted online digital marketing courses, find up-to-date digital marketing resources, and much more.

If you are new in the market, you need to get visibility. With PPC advertising services, it’ll be easier for your business to reach this goal. PPC is an online advertising model in which the cost is determined by the …

In this modern age, it is impossible to deny that digitalization has become a focal point in our lives, with the Internet being at the center of this revolution. Most of the aspects of a person`s life have become heavily …

As a founder, you’re probably always on the lookout for the next best thing that’s going to help you raise money. The 70-20-10 method can not only help boost performance but can also transform your ROI. Those who have used …

70% of employees no longer think it’s necessary to go back to the office to be able to conduct their work and 96% of professionals say they need flexible working arrangements. So, it’s no wonder distributed teams are on the …

What if you could grow your business tenfold in just a few short years? What aspects of your company might be most important to focus on? When you think about growth, your natural tendency might be to turn to revenue. …

Do you want to grow your business big and strong, but isn’t it going quite as fast as you would like? You may have tapped into the right market and have set up the right business model, but if your …

Throughout my career running Awesome, I’ve executed over 500 …

Building a startup? Awesome! There are 2 ways to do it: Cobble things together yourself, or hire a highly-specialized, startup marketing agency. Why Hiring a Startup Marketing Agency Goes Hand-in-Hand with Startup Growth Success Your heart explodes with emotion when …

With the help of the acceleration in the digitalization efforts, accounting software has become a must-have solution for businesses, particularly for small businesses. But shortlisting the solutions might be overwhelming. Here is a comparison of the best ones: FreshBooks and …

Initiating a business and maintaining requires a great deal of effort, and making your presence known is a significant part of this challenge. This is what a startup company always tackles. If you aim to thrive in a marketplace where …

A startup without effective market research is like a ship travelling offshore without a compass. Therefore, it can lose its direction after a while and can disappear in the middle of nowhere. Market research for a startup enables business owners …

A startup is like a baby. It is just established, trying to become a business, taking the first step towards growth. You should follow this growth closely by tracking essential KPIs for startup marketing. If it is not possible to …