Interim Marketing Manager

Description:

BestAtDigital is looking for an Interim Marketing Manager to join their team in Brighton.

Salary – £40-£50,000
Start date – mid April for 12-month contract

Duties:

• Develop and manage BAD’s marketing strategy, budget, and team
• Setting success metrics and reporting on progress
• Ownership and management of marketing automation strategy
• Ownership and management of all marketing channels including the website and ensuring it remains current and SEO optimised
• Creates awareness of and education about BAD’s product and service offerings through close collaboration with service line owners, helping to increase brand awareness and share of voice
• Experience creating compelling new marketing campaigns and optimising results through testing strategies
• Coordinates and prioritises digital marketing interventions with the sales, product, management team and production departments
• Analyses industry trends and bring external insights into BAD’s strategy
• Prepares digital marketing results for the management team including lead conversion, cost per lead by channel and recommendations on investment strategies as a result of data/ROI
• Promotes our brand at trade shows and major industry-related events
• Is a personal ambassador for BAD on social media channels and is accountable for creating and managing BADs social content strategy for wider uptake across the team, championing internal advocacy
• Keeps informed of marketing strategies and trends and updates the BAD strategy to reflect new thinking or innovation to our plan/ways of working
• Quality management of all marketing assets/content, including creation of BAD brand and adherence to it
• Negotiate and manage vendor contracts

Requirements:

• Has B2B marketing experience, with direct experience in marketing planning, demand generation, marketing campaign design, including webinars and project management
• Self-motivated, innovative, creative and the ability to excel in a fast-paced environment and a desire to learn and grow
• Likes to be hands on, is a content creator, proficient at writing and content creation for social channels and campaigns and proficient in quality management of other people’s written/marketing content
• A strong understanding of marketing to enterprise companies – SasS product marketing experience would be desirable
• You know what brilliant creative looks like – whether that’s writing compelling copy or commissioning stunning imagery/brand comms and videos
• You understand customer advocacy and account-based marketing
• You are driven, and demand momentum
• Superb leadership, communication, presentation, organisation, and collaboration abilities
• Has high quality expectations from self and your team
• Default behaviour is to be open, speak up, challenge and support
• Disrespects the status quo – always looking to make things better
• Kind
• Proficiency in electronic marketing automation software and lead generation cycle – HubSpot experience is essential
• Experienced in managing a marketing function – FTE’s and on demand freelancers
• Detail-oriented with strong prioritising and decision-making skills, and the ability to manage multiple projects simultaneously, to budget and on time
• Extensive knowledge of marketing strategies, channels (especially social), website management, SEO management and branding
• Exceptional analytical and problem-solving skills

Job Application Link: [email protected]