SEO - Search Engine Optimization
SEO is very important in Digital Marketing journey. We are trying to optimize the website as per the Search Engine algorithms. We have a website , but can not seen anywhere on internet. Then it is a waste of investment. If we wish to improve the website traffic and to improve the position of SERP must do the SEO. There is two types of optimization we can , one is on age optimization and the other is off line optimization.
Social Media Marketing
Socialise on Internet. 85% of the people are engaged in social media on internet. The business People wish to place their ads and details where the people are really engaged. Social Media is the most influential platform on internet now. Billions of views all over the world per minute. Marketing on social media is very important for improving the online presence of a business. In every social media, there is an option for personal profile and business profile. We can use it only for personal use and also can create business pages to market the business.
Search Engine Marketing
Internet and Search Engines like Google are become an important part of our daily life. Every second more than 50,000 searches happening on search engines like Google, Bing, yahoo,AOL etc all over world. The search can be for products and services, information or any other interest. In search engine marketing, we are showing the products and services which they are searching for on first page. The search results page (SERP) , the first results are from Search Engine marketing
Websites are virtual offices for a business, which will work all the time. The business should give more attention to develop a proper website for the business. The website should have all the business details, product category and services offering. Incomplete , half done and without relevant content the websites will not give any result and it may generate a negative impact on your organisation. There should be the proper contents to narrate the business details for the customers.
Local SEO Optimization
Search Engines and Social Media are free for users. So when we are trying to use internet facility for business, must be careful. We have to claim the business and verify the same in search engine. Google is open for uploading pictures & videos from users. Local Business in Google offers more features to upload images, videos and we can create contents as posts. The verified accounts can give a lot of reports based on their insights.
PPC Pay Per Click
Pay Per Click is PPC which the advertiser has to pay only pay per click. There should be a campaign setting by Google ads platform. This is based on Keywords, Target audience based on location, gender and interest. This also a most effective online advertisement plan in search engines. If the campaign has good number of clicks and quality score is high, then the cost per click also will be less. In order to get the top positions on search PPC is important.
We have a good web design and a catchy domain name but what is the story we are going to tell to the customers. The contents play a key role to improve the website traffic . A complete business analysis is required before we set up the website development. How many sections we need and on each page what will be the contents on it. Contents are the King, which will give more importance to your website. Google will give priority to such websites and will show on top of the result pages.
Instead of the Search Marketing, display ads also important where they show our brand logo and details to users as display ads. This will be shown on Youtube, websites which are registered with search engines and mobile applications. The cost will be based on PPC and it will divert to your landing page or any website URL as linked with the ads. Short videos also can be shown in Youtube channels 6 sec and above and link to our website.
Email Marketing is one of the most effective tool of online marketing. The emails should be verified by the server using to transmit the emails. We provide a platform to do your own email marketing with beautiful news letters and flyers to your customers. It is good to send updates, new offers and other details to your customers occasionally to keep them in touch. It is a community based program to improve the business. Instead of mass mailing, focused emailing is powerful
Images are important to show the business details to customers easily. A clear and creative image is equal to 100 words we wrote. Graphic designs play a key role in Digital marketing. We also do presentations, flyers , Reports and magazine setting up. On Display ads and PPC the customers will click on the images and it will divert to the websites or for call action. Which can convert to a business later.
We have a website. but we do not know whether the website loading fine , is there in any error on pages? How many visitors are there on website per day/week/month? location , which pages they had visited . Also is the Google is indexing the pages and what is our position in SERP? What all keywords boosting our website? All these to be monitored and if any error is reported must be rectified immediately. Google Analytics is giving various reports based on website activities.
In Social Media all platforms are allowing to promote the business. This can be done organically by updating regularly. In sponsored ads. Instagram allows display images only. Sponsored ads will improve the brand awareness. The display ads can reach to thousands of people within a short time. We offer sponsored ads in Instagram, Facebook & LinkedIn. Digital marketing is very important for all , either, business, service or celebrity etc.